When commissioning writers to produce content, whether this is by freelancers like myself or full-time employees in your organisation, it’s really important to check whether aspects of your content constitute plagiarism.

How many times should I mention the brand in the content? I’ve heard this one a lot, but to me, it sounds like putting the cart before the horse.

How to create content that engages your target audience? One of the first things I always consider is what the target audience already knows, and what don't they know.